I was responsible for designing the digital advertising used in CPL’s 2021 Marketing Campaign.
CPL - Choice, Passion, Life is a disability service provider based in Australia. The campaign was created in an effort to raise brand awareness.
The basic concept and copy for the campaign were created by an independent advertising agency. My brief was to create clean and simple advertisements, that highlighted the message they had developed. It was also important that it showcased the person pictured and their story.